Website Footer Redesign

Website Footer Redesign

Project Overview:

The website's footer, a critical navigation and information area, needed a contemporary refresh to enhance user experience, streamline content, and incorporate new branding elements.

Challenge:

The original footer was cluttered, lacked intuitive hierarchy, and failed to align with the evolving brand language. It needed a redesign to become more functional and visually appealing, driving users to interact more seamlessly with the bottom-of-page resources.

Process:

1. Research & Discovery: Conducted an audit of the existing footer, analyzing user behavior and gathering feedback.
2. Sketching & Wireframing: Explored various layouts, focusing on content hierarchy and responsive design. Iterations were made based on team and stakeholder feedback.
3. Design: Applied the brand's color palette, typography, and other UI elements, ensuring cohesiveness with the rest of the site.
4. Prototyping & Testing: Built a clickable prototype and gathered feedback from real users, leading to further refinements.
5. Finalization & Hand-off: Delivered high-fidelity designs and provided developers with a detailed guide to ensure accurate implementation.

Outcome:

The redesigned footer boasts a cleaner layout, improved user navigation, and better alignment with the brand's visual language. Post-launch analytics revealed an increase in user interaction with footer elements and a decrease in bounce rates, signaling a more effective and engaging user experience.

Tools & Technologies Used: 

Figma, Visual Studio Code, Visual Studio, Google Analytics, Hotjar, Lambda Test